© Maykit Marketing 2016

Why spoil the Story

with a few Facts

A5 - 313pp

ISBN: 9781973482727

Paperback £8.99 from

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Many years ago when I met the publisher of The Marketing Cynics Reader (my marketing book), we had a chat over lunch about me, my career and my past. He suggested that I should think about writing my autobiography, as he felt people would be interested. I have to confess I brushed off his suggestion thinking that no one would be the least bit interested in my past. However, here we are, some 17 years after that eventful lunch, and I’ve completed Volume 1, warts and all. I’m still not convinced anyone will really be particularly interested, but I hope I’ve written an entertaining account of what in essence is the autobiography of a nobody. Namely me. Yes, I’ve done a lot  and not-a-lot, and even achieved both a lot and not-a-lot. Like most people, I’ve had some great hindsight moments, the one with most impact being my polite refusal for a basic filler-broadcasting job at BBC Radio Leeds. My late mother-in-law used to always say What’s not for you won’t go past you”. I sometimes think it might just have done.
However, I do sometimes wonder what might have happened if I had taken up the position and taken over from the then BBC Radio Leeds Harrogate “reporter” (2 stories a week) Chris Choi, who, as I write, is currently the Consumer Editor for ITV News! C’est la vie. In brutal honesty, there are many gaps, and I’ve steered away from too much embarrassment for my lovely wife, daughter and son. I shall simply just continue to embarrass them on social media.
Jeremy Clarkson borrowed my Blog - details here Guide to carbooting - details here Marketing Cynics Reader -  details here HR Cynics Reader - details here